Section Four; Setting Up Shop:
Setting Up Shop:
Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.
They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.
You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced. ===PLEASE READ ATTACHMENT ON PREVIOUS ASSIGNMENT..THIS IS LAST PART THAT NEEDS TO WROTE..IT HAS TO ALL TIE IN TOGETHER
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas:
Mode of Entry
Pick the most appropriate mode of entry
Discuss the pros and cons
Support your decision with research
Human Resources
Staffing Needs
Management
Lower-Level employees
Staffing Approach
Ethnocentric, Polycentric, or Geocentric
Pay and Compensation
Training and Development
Union Concerns
Marketing
Target Market & Market Segmentation
Pricing
Advertising
Cultural Concerns & Barriers
How will you address them
Competitor Marketing Analysis
Distribution
Distribution Strategy
Suppliers
Use local, home country or a mix?
Production facilities (if needed)
Will you use outsourcing —
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