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Westcliff University Market Research Report

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Learning Goal: I’m working on a management question and need an explanation and answer to help me learn.

For this assignment, you will write a 4-6 pages APA formatted paper (and six [6] peer-reviewed sources) identifying and describing the market research you would use for your product or service (and describe why the sources you used were chosen).

  • Describe the steps you would use in the product development process for your product or service (and why these were chosen).
  • Describe the steps you would use in the customer development process for your product or service (and why these were chosen).
  • Finally, identify and describe how the above ties into your business model.
  • Project IDEA
  • Athletic shoes with futuristic so there will be Bluetooth device that you can connect to music, they can track your miles and the color would change stuff like that.

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