Target Company: Google Adwords
Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:
Final Strategic Plan
Create the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks’ components and incorporates instructor feedback. The strategic recommendations will be evaluated and the best options chosen for recommendation. This final assignment is both a power point presentation and a paper. The final strategic plan contains (note speaker notes are required on the slide presentation for each slide):
Table of Contents
Executive Summary (350 to 700 words)
Company Background
Mission Statement
Vision Statement
Value Statement
Environmental Scan
Internal and External Environmental Analysis
Strategic Recommendation
Implementation Plan
Organizational Change Management Strategies
Risk Management Plan
Conclusion
References
Create a 25- to 35-slide Microsoft® PowerPoint® presentation with speaker notes to present the strategic plan, combining all relevant elements from previous weeks. The objective is to sell the strategic plan to investors or company directors. There is no word count requirement for your paper (other than as noted above).
Format the assignment according to APA guidelines.
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