Due Week 9 and worth 280 points
For this assignment, you will conclude your marketing plan by developing your
hypothetical company’s pricing and distribution strategies, and integrated marketing
communications plan.
Note: You should create and / or make all necessary assumptions needed for the
completion of this assignment.
Instructions
Create the third part of your marketing plan:
Describe or list the feedback you received on Part B of Your Marketing Plan. Explain
how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product /
service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant
for your product / service and audience.
Develop your online and direct marketing plan most relevant for your product / service
and audience.
Develop your social responsibility/cause related marketing plan most relevant for your
product / service and audience.
Use at least three academic resources that address sustainability and monitoring of
effective marketing plans and determine the applicability for your hypothetical company.
These resources should be industry specific and relate to your chosen product /
service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference page
are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
2. Evaluate marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising
strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic / organization of the
paper, and language and writing skills, using the following rubric found here.
PS
I didn’t receive any feedback on that assignment. You can make up the feedback part.
Address all parts of the assignment explicitly because the prof. is very strict and wants
quality and details.
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