Week 5 Discussion – Marketing

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Due by 07/16/2015 10:00 pm est each post must be 250 words with references cited.

 

  1. Global Pricing
     
    Price escalation is a major pricing problem for the international marketer.  Explain the concept of price escalation, and discuss two factors that could contribute to making the price of a product much higher in an international market than in the domestic market.  Suggest and explain one method an international marketer could use to counteract price escalation. Respond to at least two of your classmates’ posts
     
  2. International Negotiations
     
    Describe the kinds of challenges that are likely to occur during international business negotiations.  If you were setting up an international negotiation team for your company, what would be your most important considerations?  Explain your reasoning. Respond to at least two of your classmates’ posts.  

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