Assignment 2: In-Depth Audience Analysis
Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3-4) page paper on the following:
- Illustrate the message’s view of the audience and stakeholders based on the written profile.
- Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
- Give two recommendations that would improve the message, based on audience analysis.
- Provide your rationale as to why your version would be better than the original.
The format of the paper is to be as follows:
- Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format, Microsoft Word document.
- Use headers for each of the subjects being covered, followed by your response.
- In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
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Outcomes Assessed |
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Points: 240 |
Assignment 2: In-Depth Audience Analysis |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Illustrate the message’s view of the audience and stakeholders based on the written profile. Weight: 20% |
Did not submit or incompletely illustrated the message’s view of the audience and stakeholders based on the written profile. |
Partially illustrated the message’s view of the audience and stakeholders based on the written profile. |
Satisfactorily illustrated the message’s view of the audience and stakeholders based on the written profile. |
Thoroughly illustrated the message’s view of the audience and stakeholders based on the written profile. |
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2. Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. Weight: 20% |
Did not submit or incompletely created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. |
Partially created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. |
Satisfactorily created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. |
Thoroughly created your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter. |
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3. Give two recommendations that would improve the message, based on audience analysis. Weight: 20% |
Did not submit or incompletely gave two recommendations that would improve their message, based on audience analysis. |
Partially gave two recommendations that would improve their message, based on audience analysis. |
Satisfactorily gave two recommendations that would improve their message, based on audience analysis. |
Thoroughly gave two recommendations that would improve their message, based on audience analysis. |
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4. Provide your rationale as to why your version would be better than the original. Weight: 20%
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Did not submit or incompletely provided your rationale as to why this version would be better than the original. |
Partially provided rationale as to why this version would be better than the original. |
Satisfactorily provided rationale as to why this version would be better than the original. |
Thoroughly provided rationale as to why this version would be better than the original. |
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5. Clarity Weight: 10%
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Did not complete the assignment or explanations are unclear and not organized. (Major issues) |
Explanations generally unclear and not well organized. (Many issues) |
Explanations generally clear and/or organized. (Minor issues) |
Explanations very clear and well organized. (Added helpful details.) |
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6. Writing – Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage. Weight: 10% |
Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Major issues) |
Had 6 – 7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Many issues) |
Had 4 – 5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage. (Minor issues) |
Had 0 – 3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation, or APA usage.
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