Week 2 Discussion Board – Interpreting Google Analytics

I need a short discussion post, consisting of 300 words at least, for the following instructions. I’d like the posts done in about a day and a half. Studypool will only let me put 1 or 2 days. I can extend the limit by some hours though.

This week, you will think critically about how Google Analytics defines various measurements on your website – and how you can use that data to your advantage – by doing the following:

1. Watch the assigned online videos in this week’s reading list (which include Google Analytics, Ultimate Beginner’s Guide and Google Analytics Tutorial for Beginners).
2. Post one (1) initial comment in which you answer all of the following questions in your own words:
3. 1. What is the difference between the number of site visits and the number ofunique visits?
   2. What is the difference between the number of page views and the number ofpages per session?
   3. What is a bounce rate?
   4. What is the difference between an organic traffic source and a direct trafficsource?
   5. What is the difference between a social traffic source and a referral trafficsource?
   6. When you view an analytics report for your website and see that you want to improve some of the data points, what are 2 things you may end up changing to improve the data for the next time you run that same analytics report?
      1. As an example, you may want to increase your number of site visits via social traffic, so you may promote your website more on social media.
   7. When citing sources in your initial post, you must use APA format.
   8. The initial post should be at least 300 words.