Read the “Africa’s IKEA” article and answer both questions below. Post one original contribution and one response/comment on someone else’s contribution.
Questions:
Assume you are the CEO of Steinhoff before making the decision to acquire Mattress Firm Holding. Prepare a list of all options available to Steinhoff to enter the US market, and give the advantages and disadvantages of each.
Which of the options would you recommend? Why? Do you agree with Steinhoff’s entry mode?
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