Week 2: Consumer Analysis

I need a paper for the instructions below. I have attached the documents that are needed. I will also send you a link to the client’s website I have created for reference if you need it.

Week 2 Assignment: Consumer Analysis

This week, we are starting to use the Market and Consumer Analysis Template. You will download the template and use it for almost all of your assignments this month. The document will continue with you in each new class. As each class adds content to your paper, you will see your portfolio develop quickly.

Download the attached Word Document.You must use Microsoft Word for all assignments. There should be a minimum of ten sources (use your Annotated Bibliography) used for these sections. Read each section carefully, as the template contains directions and help in completing the paper.

You will use what you created in “Week 1 Discussion: Who?” for your Thesis Statement, Target Market and Buyer Persona.

Complete the following sections:

1. Title Page
2. Abstract
3. Introduction
4. Thesis Statement
5. Problem Statement (you will find this section just above the Target Market and Buyer Persona Section)
6. Target Market and Buyer Persona
7. Primary Research Design

Submit the entire paper to this assignment. We will be completing other sections next week.