This assignment is divided into two parts:
- Part 1 is the development of the strategic outline.
- Part 2 is the development of a Visitor Journey, Information Architecture and Wireframe. Part 2 will be added on October 2.
Overview
Dimpflmeier is a well-known bakery with products sold in many grocery stores in Ontario. Their website can be found at https://www.dimpflmeierbakery.com/
The website was built several years ago and now seems disorganized and lacks a purpose. COVID-19 has had an impact on the way that consumers think and how they shop for food and Dimpflmeier wants to refresh the website to better reflect this reality.
PART 1: Strategic outline
Develop a one- to two-page strategic outline that provides:
- A summary of the problem and your thoughts on what Dimpflmeier needs to do to with their website to solve the problem outlined above. Make sure that you can rationalize your ideas. Remember to ask yourself important questions to support your research, but use facts and data to provide recommendations.
- A succinct outline of the audiences served by the website backed up with evidence. Think about where you are going to go to learn more about who is being served by Dimpflmeier.
- Based on your strategic approach, identify one main objective for the website and two secondary objectives. What is the primary call to action?
PART 2: Visitor Journey, Information Architecture, Wireframe
Using your website outline as a reference, develop a visitor journey map, an information architecture and wireframes for the Dimpflmeier Bakery website.
Think about your audiences and the primary objective for the website.
Visitor journey MUST:
- Show entry point(s) into the website
- SUCCINCTLY explain how you will guide the user to complete the main CTA of the website
- SUCCINCTLY explain how the user will exit the website and promote future use by others
- Journey MUST be presented on one slide/page
Information architecture (IA) MUST:
- Show organization of website mapped against the objectives
- Selecting NO FEWER than 10 pages of content, organize so that content is no more than two clicks from the home page
- IA MUST be presented on one slide/page
Wireframe MUST:
- Include both mobile and desktop device wireframes
- SUCCINCTLY describe each component on homepage – whether each designated area is text, image or action (Above the fold only).
- Use as many slides as necessary to clearly demonstrate the modules on the homepage
- You may use the sample file wireframe.pptx as a template
Please refer to the rubric to determine expectations for each aspect of the assignment. Note that the rubric contains details for both Part 1 and Part 2 of the assignment.
ASSIGNMENT DETAILS
You can develop your assignment using any software you prefer. Students will often use Microsoft Word, Microsoft PowerPoint, Google Docs and Google Slides. However, final submissions MUST be in PDF format and be less than 2MB in size. Seneca students has full access to the Adobe Creative Suite including Acrobat Pro. Here are instructions for how to reduce the size of your PDF using Acrobat Pro: https://helpx.adobe.com/ca/acrobat/using/optimizing-pdfs-acrobat-pro.html
SUBMISSION INSTRUCTIONS
Attach your completed assignment in PDF format ONLY. PDF file MUST be less than 2MB. Larger files will be deemed incomplete and will not be graded.
In accordance with the School of Marketing Professionalism Policy, late assignments will receive a ZERO grade.
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