Visit three following Web sites of your choice and apply the social marketing process model to both.
Website: 1.shopdressup.com 2.coffeebeandirect.com 3.avondalebrewing.com
Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness?
fan acquisition – attracting people to your marketing messages
engagement – encouraging visitors to interact with your content and brand
amplification – encouraging visitors to share their Likes and comments with their friends
community – a stable group of fans engaged and communicating with one another over a substantial period of time about your brand
brand strength – additional sales of products and services
Do not give any personal opinion. Compare all these three website with specific data, use data analysis tool such as google analytics to analysis the website. Use charts to show your data!!!!!!!!
I just upload the file in attachment. Fill it out and give me about 400 words like recommendation, introduction and so on.
Again! Do not give me any kinds of personal opinion, Any reasons you write in the tables should show evidence on the website!Again! Do not give me any kinds of personal opinion, Any reasons you write in the tables should show evidence on the website!Again! Do not give me any kinds of personal opinion, Any reasons you write in the tables should show evidence on the website!
0 comments