Due to the complexities and ever-changing nature of the World Wide Web, making an online advertisement is not as straightforward as it used to be. Determining the best format for delivering the content is a critical part of the process.
An employee from the marketing group at PPI books publishing business wants your advice on preparing a work order for an online advertisement, which is to be created by the development team. She has been researching a wide variety of advertisements used by PPI’s competitors, such as static banners, animated GIFs, Flash animations, and video commercials.
To prepare for this Discussion:
Review the resources included in the Explore section.
Select at least two multimedia format(s) you would initially recommend to her. Why did you select those formats?
What are the parameters that you would consider for your recommendations?
Distinguish the strengths and weaknesses of each format.
If she decides she wants to use a video, what information would you give her to help her decide whether or not she should use multimedia streaming? What are the tradeoffs between quality and performance?
Be sure to support your response with references to this week’s Learning Resources
Assignment 1
Graphics are used in many different media: television, newspapers, and the internet. As web designers, you may need to select raster or vector graphics for the website you are creating. In this Assignment, you will compare and contrast these two types of graphics.
To prepare for this Assignment:
Review the resources included in the Explore section.
Full Assignment Instructions (click to expand/reduce)
Create and submit the report in a 2- to 3-page paper (MS Word or PDF format file) that:
Compares and contrasts raster and vector graphics
Describes some of the benefits and drawbacks of raster and vector graphics
Explains when it is most appropriate to use each of the two graphic types
Assignment 2
CSS is a language used to define the look and structure of HTML pages. In this Application, you will add CSS to your website. You will create a CSS file that specifies various parameters about the look of your website and then update two individual webpages to reference that CSS file. Remember, if a change is made to the CSS file, it will affect the look of every page on your website that references that CSS file.
To prepare for this Assignment:
Review the resources included in the Explore section
Full Assignment Instructions (click to expand/reduce)
Perform the following steps:
Create two HTML pages that will be added to your website created in the previous week. Name the new pages week3a.html and week3b.html.
Create a CSS file by using a text editor. You may use TextEdit or Notepad, if you are using a Windows computer, or TextEdit, if you are using a Mac system.
The CSS file should contain at least three styles and two classes. Try to make these styles and classes easily visible and distinguishable from plain text and from each other.
On a Windows computer, select “Save as type: All Files” when saving your Notepad files, and save the files with the “.css” extension.
On a Mac system, save the TextEdit document with the “.css” extension.
Update week3a.html and week3b.html to reference the CSS file and use all the styles and classes defined therein.
Provide a link from your homepage, index.html, to both of the newly created HTML files: week3a.html and week3b.html.
Finally, publish your work by uploading the new and modified files to your web host.
Validate your pages by pasting the CSS codes into http://jigsaw.w3.org/css-validator/ to ensure that no CSS syntax errors are detected. Take screenshots of the validation results and paste them into an MS Word document. In the MS Word document, include your explanations of what functionality you have coded in the CSS, how it is being applied to the week3a.html and week3b.html pages, and thoughts about what CSS file(s) could be appropriate to develop to make the website of Week 2 attractive with a uniform look.
Finally, publish your work by uploading the Week 3 pages and CSS file to your web host; be sure that the CSS file is properly referenced in each of the Week 3 pages and include the valid URL to the location of your website index.html home page on the web hosting server. (Remember that the index.html page needs to be updated to enable navigation to the Week 3 webpages.)
Compile your website files into a single .zip file, including the MS Word document, and submit the .zip file as your deliverable.
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