MIT Sloan Sports Analytics Conference
Ticketing Analytics: Technology and Data Meet Ticketing Panel Discussion
Video Link: Ticketing Analytics: Technology and Data Meet Ticketing
This video presentation brings together industry experts to discuss the ways in which they are applying mobile ticketing, implementing dynamic pricing, using technology and altering season ticket policies to address the effect of secondary markets and new competitors in the market.
1. What are the principles behind Dynamic Pricing and the factors that guide it for a team?
2. Explain how has technology impacted the customers of Ticketmaster and StubHub? Have you experienced this first-hand when buying tickets?
3. Explain how teams variably price season tickets while still protecting their season ticket holders?
4. How have teams expanded their offerings to provide a one-of-a-kind experience for the ticket holder?
5. Do you think using data and analytics to sell tickets is beneficial? Why or Why Not? Explain your reasoning.
6. What is your opinion of variable and dynamic pricing in the sports and event ticketing industry?
7. Critique the video presentation and explain what you learned from this assignment.
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