Wal-Mart Revised its Marketing Strategy
Case Summary (Each question has to be answered with 250 words and citations. I have uploaded material needed to answer questions. The sourcing has to be from a scholarly article and written in apa format.
In a narrative format discuss the key facts and critical issues presented in the case.
Case Analysis
2.
What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
3.
Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?
Application
4.
As CEO of Wal-Mart, would you focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?
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