W3 Competitive Advantage DIscussion

I’m stuck on a Business question and need an explanation.

Strategic evaluation of a company requires managers to consider the reasons why one company has a competitive advantage over another. When managers make decisions to compete, they also need to reflect on ethical implications. Competitive advantage can be created when information technology is used to collect and interpret data.

Read the following article:

• Digital Transformation – How to Differentiate and Create Competitive Advantage in the Digital Era

Please answer the following questions:

• Explain what a company’s highest priority should be when creating a competitive advantage?
• What is an example of a competitive advantage that is created by using information technology?
• In your opinion, what are the ethical considerations when using information technology to create a competitive advantage?
• Displayed below are a list of articles that define digital transformation, approaches employed to implement this change in the organization, ethical issues, and other ethical considerations that leadership should factor in when determining when and how to implement digital transformation in its environment. The articles include:What is Digital Transformation?This article defines digital transformation and explains how its focused on enhancing the customers’ experience.https://www.salesforce.com/products/platform/what-is-digital-transformation/#:~:text=The%20definition%20of%20digital%20transformation.%20DigitalHow Information Gives You Competitive Advantage This 1985 Harvard Business Review article provides an excellent foundation to draw upon when building an understanding about the impact of digital transformation on establishing and sustaining competitive advantage in the marketplace.org/1985/07/how-information-gives-you-competitive-advantage”>https://hbr.org/1985/07/how-information-gives-you-competitive-advantageTop 9 Ethical Issues In Artificial IntelligenceThis article examines 9 ethical issues that organizations face when transforming their environment to utilize artificial intelligence to enhance customers’ experience.https://www.weforum.org/agenda/2016/10/top-10-ethical-issues-in-artificial-intelligence/McDonald’s is Being Sued by a Customer Over It’s Latest TechnologyHere is a real world example of the impact the fast-food giant faced when undergoing digital transformation to help them lower drive thru wait times. https://www.msn.com/en-us/foodanddrink/foodnews/mcdonald-s-is-being-sued-by-a-customer-over-its-latest-technology/ss-AAKQaPA?ocid=msedgntpThe topic of digital transformation and ethical issues associated with its implementation will be covered during live chat 3. I hope to see you there!Dr. RozierReferencesBossmann, J. (2016, October 21). Top 9 ethical issues in artificial intelligence. World Economic Forum. Retrieved from https://www.weforum.org/agenda/2016/10/top-10-ethi…Dominko, M. (2021, June 8). McDonald’s is being sued by a customer over it’s latest technology. MSN. Retrieved from https://www.msn.com/en-us/foodanddrink/foodnews/mc…Porter, M. E. & Millar, V. E. (1985, July). How information gives you competitive advantage. Harvard Business Review. Retrieved from https://hbr.org/1985/07/how-information-gives-you-…What is digital transformation? (n.d.). Salesforce. Retrieved from https://www.salesforce.com/products/platform/what-is-digital-transformation/#:~:text=The%20definition%20of%20digital%20transformation.%20Digital%20transformation%20is,experiences%20to%20meet%20changing%20business%20and%20market%20requirements.