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VSU Managing Two Bottom Lines Essay

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Chapter 2 talks about managing two bottom lines, the first being the inability to get capital into the organization, and the second being the ability to move the organization forward without profit as a motive.  Although the text looks at the second bottom line as something exclusive to for-profits, this writing assignment asks you to apply this principle to for-profit organizations.

What are some of the tools, techniques and processes that for-profit organizations use to motivate their employees which are not monetary in nature? Please give specific practices used by for-profit companies to incentivize their workforce that did not include salary increases, bonuses, etc.  Also state how effective these practices were, as well as if you agree or disagree with the practice. 

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