Value of Volunteer Engagement Marketing Strategies Powerpoint

Getting Started

Continue to build your Marketing Strategy Guidebook based on the learning concepts in this workshop. This presentation should be a tool to help healthcare leaders understand effective and ethical healthcare marketing, guide the integration of healthcare marketing into strategic and daily operations, ensure biblically consistent policies and procedures that respect human dignity and professional integrity, and contribute to social responsibility and stewardship.

As you develop this overview, consider such items as brand recognition, what defines value, price competition in a market dominated by employer-provided health insurance, and what determines the size, scope, and location of the market.

Upon successful completion of the course material, you will be able to:

• Describe the central role of physicians in healthcare and the function of marketing in physician relations.
• Evaluate the needs and perspectives of patients and families in accessing and using healthcare.
• Discuss the utility of social networking and communication media in promoting the values and goals of the healthcare institution.
• Define the value of volunteer engagement.

Resources

• Material used in previous workshop assignments

Background Information

This workshop examined the relationships and interactions between physicians and the healthcare delivery system, between the health system and patients, and between healthcare services organizations (primarily hospitals) and the volunteering public. These can be complex and, at times, conflicting interactions. The ability to navigate these dynamics and to define and promote a brand identity, mission focus, and value proposition relies on a solid understanding of marketing principles and practices.

Instructions

1. Review the rubric to make sure you understand the criteria for earning your grade.
2. Review the Workshop Two course material and your notes.
3. Continue to develop your Marketing Strategy Guidebook.  Create at least five or more slides that:
   1. Discuss what constitutes a health services organization’s product(s).  How do we define what drives consumer choice?  Is it care for a disease, illness, or injury?  Or a certain set of services (e.g., cardiac or fertility services)?  Or a prominent physician or hospital name?
   2. Identify the role and relevance of physician relations.  What factors drive physician affiliations with a hospital?  Why is this important?
   3. Describe the components of successful patient engagement between the provider – whether individual physician, clinic, hospital, or health system – and the patient.  What drives patient satisfaction?  How can a hospital meet these demands?
   4. Examine what prompts patients to select a particular individual provider or institution, both historically and in the context of competition driven by the Patient Protection and Affordable Care Act.  What role does brand name play?  How important are amenities?  What factors contribute to the ACA-driven focus on cost and quality, and how are these important to patients?
   5. Define what biblical principles influence these realms.