Value Chain Analysis

Use the following steps taken from the Magretta reading:

• Lay out the industry value chain (You can find the value chain model online)
• Compare your organization’s value chain to the industry’s
  • Provide an annotated value chain diagram describing each primary and support activity for your organization.
  • Use Powerpoint, Word or a similar program to create the diagram.
• Identify drivers that allow higher prices to be charged
• Identify drivers that are a large proportion or are a growing proportion of cost

At least 400 words

PS: I have uploaded an example post with two screenshots. Please choose a company that you are interested in to analyze, like Starbucks, McDonald’s, Walmart…)

Please remember to include the TWO value chain analysis diagram, one is an industry value chain, and another is your choice company value chain.