As business operations move across national and cultural boundaries, many issues can arise. Excluding the United States and Mexico (because we are most familiar with those markets), select a nation to analyze specific marketing-related issues encountered there by foreign firms. Lastly, present a managerial remedy to issues encountered (2-3 sentences only).
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm’s experience entering that foreign market or a culturally similar market.
Module topics: cultural impacts on management style and business ethics, relationship-oriented and information-oriented cultures, nation’s sovereignty influence over its government policies, governmental types, political parties, nationalism, trade disputes, political risks, FDI protection, political & social activists, violence, terrorism, different legal systems, methods to resolve legal disputes, intellectual property rights protection, cyberlaw, U.S. laws applied to U.S. companies operating outside the U.S., etc.
Please use Turkey as the nation. Use multiple terms from the module topics listed above. This discussion question goes over chapters 5-7 in the book. Try to incorprate things from the chapter if you can.
Book:
International Marketing 18eAuthorCateora and Graham
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