As business operations move across legal and economic boundaries, many issues can arise. Select an American or Mexican product and analyze the specific marketing-related issues encountered introducing it to a foreign market (e.g., select a foreign market to enter that is culturally different from the product’s originating country of either the United States or Mexico (because we are most familiar with those markets). Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Select a nation that you have not previously analyzed. Thus, meaning you may NOT use The United States, Mexico, Turkey, Spain, or Thailand.
***Module topics: Local market characteristics that affect product advertising and promotion, impact of sales promotions and public relations, deciding between employing global marketing and modified advertising is necessary, communication and advertising failures, constraint of limited or excessive media and government regulations on advertising and promotion budgets, pricing components as a competitive tool, countertrading, price and payment mechanics, etc.
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Use at least two of the terms listed in the module topics above. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm’s experience entering a foreign market.
Book:
| International Marketing 18e | |
| Author | Cateora and Graham |
|---|
The attached rubric provides the expectations and criteria for how our analysis posts will be assessed.
Quality sources: Wall Street Journal, BBC news, Forbes, Fortune
Reference format ex.: Author’s name, Wall Street Journal, Name of specific article, March 2020 and include the hyperlink, as last line of submission.
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