For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.
The following websites detail the events of 2013:
* Lululemon Admits Its PR Disasters Are Hurting Sales
* Chip Wilson, Lululemon Guru, Is Moving On
* Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments
Using the five I’s strategic analysis stages, beginning on page 52 of Business, Society, & Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.
Guidelines for Submission: Your paper must be submitted as a 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format.
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