Hi there is a hotel and venue in Dublin Ireland and This time we should create
a Live Digital Marketing Campaign
we have some details as follows:
Brainstorming session
Cocktail making course on zoom
Takeaway food and drink – Just eat/Deliveroo
Keep both brands or merge into one brand?
Pub quiz / Bingo / open mic night (socially distanced)
App for booking tables / a virtual queuing system using QR code
Contact city council and see about increasing outdoor seating
New target markets
o Student accommodation
o Self-isolation rooms for travelers into the country
o Reconfigure bedrooms to offices
New ideas (Brian):
Encourage long-term stays eg. Stay four nights and get the fifth night free – this will fit nicely with the new 5-day restricting of one’s movements after traveling from abroad
SOSTAC
Situational analysis (20 marks) –
Objectives (5 marks) –
Strategy (20 marks) –
Tactics (30 marks) –
Action (20 marks) –
Control (5 marks) –
Objectives;
1. Develop the brand
Create brand awareness
Merge the two brands
2. Generate new revenue streams
Lease the venue (eg. Musicians that want to record a live performance)
Online classes – Cooking, baking and cocktails
Take away food
Promotions – Long term stays (buy 4 nights and get the fifth night free)
Re-purpose bedrooms – Covid isolation rooms/home office
3. Improve online presence
Build a bigger social media following
APA format and Please write some practical strategy and tactics part , not just descriptive and theories
0 comments