Use the following article edu/pdf/patagonia.pdf” class=”external” target=”_blank” rel=”noreferrer noopener”>https://danielsethics.mgt.unm.edu/pdf/patagonia.pdf (Links to an external site.)to write a research paper in which you:
1. Describe how Patagonia acts out its four core values?
2. Summarize the responsible efforts Patagonia pursues. Who else uses these practices? Are they ethical?
3. Is it beneficial in the long-term for Patagonia to produce high quality clothing? What is the advantage of long-lasting products? What is the disadvantage?
Your paper should be 750-1000 words and include three outside references written in the past five years (2015 – 2020). Use Times New Roman, 12-pt font, double spaced, 1 inch margins. Include reference and a title page (https://owl.purdue.edu/owl/research_and_citation/apa6_style/apa_formatting_and_style_guide/general_format.html (Links to an external site.)). You are NOT required to write an abstract.
Rubric:
Directions: Your essay will be graded based on this rubric. Consequently, use this rubric as a guide when writing your essay and check it again before you submit your essay. This rubric is based on a 100-point scale.
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Traits |
20-17 |
16-11 |
10-5 |
4-0 |
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Focus & Details |
There is one clear, well- focused topic. Main ideas are clear and well supported by detailed and accurate information from peer reviewed source(s). |
There is one clear, well- focused topic. Main ideas are clear but are not well supported by detailed information. |
There is one topic. Main ideas are somewhat clear. |
The topic and main ideas are not clear. |
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Organization |
The introduction is inviting, states the main topic, and provides an overview of the paper. Information is relevant and presented in a logical order. The conclusion is strong. |
The introduction states the main topic and provides an overview of the paper. A conclusion is included. |
The introduction states the main topic. A conclusion is included. |
There is no clear introduction, structure, or conclusion. |
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Support |
The author’s purpose of writing is very clear, and there is strong evidence of peer reviewed support. The author’s extensive knowledge and/or experience with the topic is/are evident. |
The author’s purpose of writing is somewhat clear, and there is some evidence of peer reviewed support. The author’s knowledge and/or experience with the topic is/are evident. |
The author’s purpose of writing is somewhat clear, and there is an attempt of peer reviewed support. The author’s knowledge and/or experience with the topic is/are limited. |
The author’s purpose of writing is unclear. |
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Citation |
The author uses APA 7th edition correctly to cite all references used in the research. All research is peer reviewed and written within the last 5 years. |
The author uses APA 7th edition to cite all references used in the research, but has mistakes. All research is peer reviewed and written within the last 5 years. |
The author uses APA 7th edition to cite all references used in the research, but has mistakes. Research is not peer reviewed and not written within the last 5 years. |
The author does not use APA 7th edition to cite all references used in the research. |
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Sentence Structure, Grammar, Mechanics, & Spelling |
All sentences are well constructed and have varied structure and length. The author makes no errors in grammar, mechanics, and/or spelling. |
Most sentences are well constructed and have varied structure and length. The author makes a few errors in grammar, mechanics, and/or spelling, but they do not interfere with understanding. |
Most sentences are well constructed, but they have a similar structure and/or length. The author makes several errors in grammar, mechanics, and/or spelling that interfere with understanding. |
Sentences sound awkward, are repetitive, or are difficult to understand. The author makes numerous errors in grammar, mechanics, and/or spelling that interfere with understanding. |


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