Use SAS to do marketing analysis

• Use k-means methodology, form three (3) clusters for Connecticut zip Codes based on the income distribution of the household.For each Zip Code, use the percentage of tax filings (number of filings /total filings) in each “Adjusted Gross Income” category. Repeat the above analysis for the state of Alabama and compare the two states’ clusters (cluster centers) (50 points).
• Consider the following survey of two car brands:

Perform the following analysis:

• Tradeoff between price for Toyota-SUV and VW-SUV
• Market share forecast for:
  • Toyota- Sedan- 25000
  • Toyota-SUV-25000
  • VW-Sedan- 25000
  • VW-SUV- 25000
• Attribute importance