UOTC Strategic Marketing Literature Review Research

Semester Paper Literature Review Research

You have already been working on the final signature assignment for this strategic marketing course will require research, academic writing, critical thinking, and analysis on a current issue facing the marketing discipline.

The academic research paper will include the basic components of an academic research paper which requires an introduction section including the identification of a contemporary marketing problem, overview of the problem, background, purpose statement, and research questions, a literature review section, an analysis section, and a conclusion section.

This is an opportunity to Research additional Literature for your Semester Topic Paper. Gather five peer-reviewed sources and provide a 3-page description of the articles and the alignment to your topic. Ensure articles are properly Referenced and cited.

Use the following outline:

• Title page
• Subtitle from the content of the article:
  • The Growth of Social Media
    • Explain the alignment of article content to your topic
• Reference page