Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.
Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
- An introduction with mission and vision statements
- Core values, ethics, and social responsibility principles
- Analysis of the company’s:
- Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
- External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
- An evaluation of the internal and external environment’s impact on achieving the company strategy
- Create a strategic objective for the company.
- Create short- and long-term goals for achieving the company’s strategic plan.
- Determine methods for collecting data and measuring the success of the strategic plan.
Disccusion question
Think of a change in a company with which you are familiar.
Respond to the following in a minimum of 175 words:
- Who were the stakeholders involved in this change?
- Discuss what concerns different stakeholders might have and how communication is needed to address those concerns.
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