Questions:
1) Please explain what publicity is and how it differs from advertising.
Instruction: To understand the difference, first check the
differences between paid, owned and earned media (see slides 6-10), then
check slides pp. 34-37.
2) Provide an example of some positive publicity a company got.
Instruction: You can choose a company that you usually follow and
present the positive publicity this company received recently from the
media. Please remember if you post a promotional video from the company
itself, instead of from media outlets, it is not publicity. It is the
company’s effort of getting publicity. Publicity should refer to the
ending result that is the media ink/coverage. Please provide a web link,
or an image copy of a news story/media content.
Please understand there are fundamental differences between
advertising and publicity. If your example is an advertisement, you
won’t be given credit for this assignment.
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