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UOH Strategic Management for General Motors Objectives & Vehicles Discussion

Daniel Kevins

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Create a strategic strategy for GM regarding creating a charging grid station like Tesla has. Clearly identify the critical issue(s) being addressed. Answer thoroughly the 2 question for the Objective and the Vehicle. Write a new strategy doubling down on the electric thing by building a charging grid sorta like Tesla’s. Maybe whole charging/rest area type stuff like Buccees but with charging stations. It takes between 15-45 minutes to charge at a super charger and hardly any of the places I charge at are set up to exploit the captive Tesla owners. It should be single spaced and at least 3/4 of a page.

Objective: What are you trying to achieve…market share, growth, prominent place
in consumers’ minds, etc. What is the specific target or targets you are trying to
achieve? Ensure that the Objective is a S.M.A.R.T. goal (Specific, Measurable,
Achievable, Realistic, & Time-Bound)

Vehicles: How will the firm get there? What business model will be used in order to
make money?

Utilize sufficient details and research to support key aspects of the strategy.

  • Be well written. You are welcome to forego using a line between paragraphs in order to save space. I highly recommend using the free version of Grammarly to help with your group’s writing.
  • Add long-term value for stakeholders and long-term financial value for shareholders. It may involve new core competencies, new markets, new products, new customer groups, new geographic locations, and/or break-through technologies. Be sure to consider current or potential competitors as you evaluate whether a strategic recommendation could actually be successful. Short-term value propositions are not considered “strategic” in this class.
  • Do not punt and say that further research is needed or that the firm should formulate a committee to decide how to move forward. Do not end the recommendation with similar phrases, such as “do more R&D.” In other words, be specific in your recommendation
  • Be ORIGINAL! DO NOT include a strategy that the firm has already implemented or is considering implementing.
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