I’m studying for my Powerpoint class and need an explanation.
Marketing professionals are expected to be up to date on technology and be competent in terms of assessing its use and relevance for engaging customers. They must be aware of new technologies and provide leadership and advice on how they can best be used to effectively grow the business. As a result, employees who work in marketing departments are oftentimes consulted by management in order to demonstrate the appropriate use of new technologies and are specifically asked to provide counsel on how they can be used to reach and engage customers as well as the risks that might be involved in such use.
With the above in mind, you will provide a demonstration and report on the use of one of the following social media tools for marketing purposes. The Social Media Platform is (YouTube)
Presentations should cover the following:
- Marketing benefits/value: How useful is this tool used overall for marketing? Which industries are using it most? Which companies are using it most effectively? For what purpose (trial, awareness, desire, loyalty etc.) Which industries might benefit the most from using this social media tool? Which ones might not find it valuable?
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