>Article 1: Supplier Innovation Push includes the following topics:
- Push versus pull strategies for innovation partnerships
- Timing strategies
- Factors of success
- Best practices
>CNET Article: “Toyota is building an entire futuristic town around not driving,”
Link: https://www.cnet.com/roadshow/news/toyota-woven-city-future-ces/ (Links to an external site.)
>Toyota Press Release: “ENEOS and Toyota Come Together to Make Woven City the Most Hydrogen-Based Society,” Link: https://www.woven-planet.global/en/news-release/20210510/5QwliLIGhiYWJ8R1NqYNH2 (Links to an external site.)
>YouTube Video: “Woven City Image Video,” Link: https://www.youtube.com/watch?v=wGihNp3p1E0 (Links to an external site.)
Please read the article titled “Supplier Innovation Push,” CNET article about Woven City, Toyota press release, and the YouTube video before answering the questions below.
Questions —————————————————————————————-
- Woven City is designed as a testbed for future technologies. Please identify a new product idea that you believe could be tested at Woven City. Why will it be valuable to customers? How big is the market opportunity?
- Describe the relationship of ENEOS and Toyota in terms of push versus pull innovation activities.
- What type of push strategies will Toyota most likely utilize with Woven City. Which strategies do you believe will be the most beneficial for Toyota or their potential new partners?
- What are key concerns for Toyota when demonstrating new ideas for potential partners or purchasing partners companies?
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