The Application Papers are your opportunity to practice applying social psychological theories and terms to explain behavior in non-academic contexts.
For this paper, you need to find two advertisements: one that you find particularly compelling and persuasive, and one that you think falls utterly flat. The ads may be any type: in a newspaper or magazine, a flyer, a billboard, on the internet, or television ads.
For each advertisement, you should analyze the elements of persuasion used based on course materials(e.g., the text and The Elaboration Likelihood Model). Is the ad attempting to persuade via the central route or the peripheral route, and how successful is it?
Your application paper should include the information of your ads (if possible, include pictures or the links to the ads), and your responses to the above questions. If it is easier, you can choose to provide answers to each question separately in an Q & A format. It should be within two single-spaced pages.
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