Idea: its an application where consumers can see how they would look like when they buy clothes from various shops. Through this application, consumers are expected to create an avatar based on their measurements to have a better visualization on how they would look like with the clothes on. Based on this idea, which of the theoretical framework would be applied if you needed to create a marketing campaign?
These are the 10 theoretical frameworks. Select one or more theoretical framework for this marketing campaign idea and explain how and why this theory would be good.
* Maslow’s Hierarchy of Needs. …
* Consistency Theory
* Elaboration Likelihood Model. …
* The Extended Self
* Flow (or Optimal Psychological Experience)
* Network Theory
* Planned Behavior
* Institutional Theory
* Game Theory
* Marketing Orientation
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