Part1: Read Chapter 11. Advertising Messages and Marketing Communication, choose a topic and write a brief summary on it.
Also, provide a graduate-level response to each of the following questions:
- Rip up your favorite magazine, and classify any 5 ads according to whether you think they’re aiming to achieve a cognitive, emotional, or behavioral goal. Which ad do you like the most? Did any stimulate you to learn more about the brand?
- Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why ?
Part1: Should be 500+ words, APA format and cite all refernces
Part2:Activity: Use the Internet to research and identify 10 ads that have used subliminal messages, prepare a report about these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?
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