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University of the Fraser Valley Fair Price Home Renovation Marketing Plan

Daniel Kevins

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  1. we are going to start a Home renovation company, the name of the company is Fair Price Home Renovation Company.
  2. You may decide to use conventional advertising, word-of-mouth, social networks, or any other sources that you consider appropriate. Include a timeline of implementation beginning at the launch of your enterprise.
  3. Write a paper describing your plan and your timeline for implementation of your marketing plan.
  4. Review the rubric for this assignment.
  5. a. Describe the market that the new enterprise will serve. /15
    b. Identify the competition that the firm will face in the market. /15
    c. Prepare a market segmentation, identifying that portion of the market with the best fit for new company`s products or services. /20
    d. Describe the branding efforts that will be undertaken to bring the new company and its products/services to the public eye. /15
    e. Describe the role of social media and the Internet in your marketing effort. /20
    f. Demonstrate good organization, including a strong introduction and conclusion. /15
    Total /100
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Daniel Kevins

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