Case study Topic: Southwest Airlines Company (LUV)
Attached case study copy in attachments.
The requirement to write 4 -5 pages word document in APA format on SWOT analysis for Southwest Airlines Company (LUV) case study
and also prepare PPT slides for presentation
SWOT Analysis
- Strengths
- Identify strengths of the organization and answer the following questions:
- How does this strength affect the operations of the organization?
- How does this strength assist the company in meeting the needs of its target market(s)?
- Identify strengths of the organization and answer the following questions:
- Weaknesses
- Identify weaknesses of the organization and answer the following questions:
- How does this weakness affect the operations of the organization?
- How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?
- Identify weaknesses of the organization and answer the following questions:
- Opportunities
- Identify opportunities in the industry (and/or external environment) and answer the following questions:
- How is this opportunity related to serving the needs of our target market?
- What actions must the organization take to capitalize on this opportunity?
- Identify opportunities in the industry (and/or external environment) and answer the following questions:
- Threats
- Identify threats in the industry (and/or external environment) and answer the following questions:
- How is this threat related to serving the needs of our target market?
- What actions must the organization take to prevent this threat from limiting the capabilities of the organization?
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