Assigned Readings:
Chapter 6. Products: Goods and Services.
Chapter 7. Brands.
Chapter 8. New Products and Innovation.
Initial Postings:
Read and reflect on the assigned readings for the week. Then post what
you thought was the most important concept(s), method(s), term(s),
and/or any other thing that you felt was worthy of your understanding in
each assigned textbook chapter.Your initial post should be based upon
the assigned reading for the week, so the textbook should be a source
listed in your reference section and cited within the body of the text.
Other sources are not required but feel free to use them if they aid in
your discussion.
Also, provide a graduate-level response to each of the following questions:
- Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
- Consider
the trends described in the chapter (e.g., aging, heightening
environmental concern, or China). How will each affect the business you
are in (or were in before coming to b-school)? - Make
a list of 3 of your favorite brands. What would be a great brand-, or
line-extension that you would like to see developed as a new product?
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
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