Topic: The impacts / influence of advertising on international business
This assignment requires a minimum of 3 pages of literature review
The signature assignment for this course will require research, academic writing, critical thinking, and analysis on a current issue facing the area of Managing in a Global Environment. Please note that this course requires you to focus your research based on existing research literature from peer-reviewed articles.
Thanopoulos, J. (2014). Global business and corporate governance?: environment, structure, and challenges (First edition.). Business Expert Press.
Katsikeas, C., Leonidou, L., & Zeriti, A. (2020). Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review, 37(3), 405–424. https://doi.org/10.1108/IMR-02-2019-0080
Gertner, D., Gertner, R., & Guthery, D. (2005). Coca-Cola’s marketing challenges in Brazil: Thetubaínaswar. Thunderbird International Business Review, 47(2), 231–254. https://doi.org/10.1002/tie.20050
Oberg, Christina. “Customer Relationship Challenges Following International Acquisitions.” International marketing review 31.3 (2014): 259–282. Web.
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