As business operations move across borders, many issues can arise. Select either an American or Mexican product to analyze specific marketing-related issues encountered when introducing it to a foreign market (e.g., select a foreign market to enter that is culturally different from the product’s originating country). Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Select a nation and/or product that you have not previously analyzed. Thus, meaning you may NOT use The United States, Mexico, Turkey, or Spain.
***Module topics: planning to achieve company goals, alternative market-entry strategy factors, utilizing international strategic alliances, aligning a product and its intended market, quality importance and how it is defined, physical, mandatory, and cultural requirements for product adaptation, product attributes to overcome resistance to acceptance (e.g., country-of-origin, etc.), distribution channels, impact of e-commerce, etc.***
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Use at least two of the terms listed in the module topics above. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firm’s experience entering a foreign market.
Book:
| International Marketing 18e | |
| Author | Cateora and Graham |
|---|
The attached rubric provides the expectations and criteria for how our analysis posts will be assessed.
Quality sources: Wall Street Journal, BBC news, Forbes, Fortune
Reference format ex.: Author’s name, Wall Street Journal, Name of specific article, March 2020 and include the hyperlink, as last line of submission.
0 comments