WSU cover sheet
Using a real-life organisation as your reference: (You are not allowed to use Uber or Uber Eats)
1. Provide a rationale for selecting this organisation and identify how your organisation can develop some new forms of creativity to improve competitiveness for both domestic and global markets. (What can the organisation do differently and creatively to grow market share in Australia and the rest of the world?)
2. Critically review the potential creativity blocks that could be a barrier to the organisation’s creativity initiatives.
3. Identify and justify the potential source(s) for the new recommended forms of creativity.
4. What creativity stimulating techniques can the organisation use to improve creative effort to improve competitiveness both in Australia and globally?
5. Identify and analyse economic, social and environmental forces that could impact the success of your new forms of creativity, and that can be useful in developing a corporate social responsibility strategy.
6. Recommend an action plan for a corporate social responsibility strategy that can be used by your organisation.
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