Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.Write a 750-1,050 word analysis and evaluation of a company’s effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organization’s sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
Format your assignment according to APA guidelines (cover page; page numbers upper right; headings; no you/your, first person or contractions; do not list source as reference if it is not cited in the paper, it if is cited it must be on reference list; use proper citation and reference format.
Use a minimum of at least one business journal article and textbook as source.
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