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University of Phoenix Caterpillar SMART Short and Long Term Goals Discussion

Daniel Kevins

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  1. Review the Strategic Management Project Background document.
    Review the following terms and concepts discussed this week to prepare for this assignment:

    • vertical integration
    • taper integration
    • backward vertical integration
    • forward vertical integration
    • strategic alliances
    • global strategy
    • international strategy
    • innovation
    • Create a Word doc and title it Strategic Management Research Journal Part 4. (Be sure to download and follow the template that I provided for you in your welcome message. Use a Title page and a References page with at least three references. No running head is required, but do use headings to separate portions of your paper, and remember to cite your sources in the main body of your paper). Please no abbreviated bullet or numbered lists, express yourself in full paragraphs that are 3-5 sentences in length.
      Write a 525- to 700-word response to the following prompts in your journal entry:
    1. Identify Caterpillar Inc.’s “SMART” short-term and long-term goals.
    2. Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.’s performance and affected its organizational goals. 
    3. Determine the most critical merger or acquisition that has contributed to Caterpillar’s performance and success in achieving organizational goals. Defend your choice.
    4. Evaluate the effectiveness of Caterpillar’s operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.
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