University of Phoenix Business American Airlines Financials Paper

Assignment Content

1. In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
2. Select and research a company that is having financial difficulties or is on the brink of bankruptcy. Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.
3. You can also access specific information about a variety of businesses in the University Library by searching the following databases:
   • University Library > Databases > B > Business Source Complete
   • University Library > Databases > E > EDGAR
   • University Library > Databases > P > Plunkett Research Online
   • Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
     Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
   • Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
   • Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
   • Create a plan to implement the strategies you selected.