University of Oklahoma Social Media Marketing Campaigns Project

Instructions: you will require to create social media marketing campaigns for specific businesses using a specific platform.

For each campaign you should show the following:

• Business objective that will be met and why;
• Audience targeted and why;
• Overall value message (what will the campaign convey in a broad sense);
• The types of content you will use on the specific platforms and why;
• How you plan to measure success

Each campaign should be at least one-page in length. Include all elements and the campaign will get 33 points. Missing elements means missing points. Be creative and be clever. Impress me.

• Create a campaign for Big Truck Tacos (http://bigtrucktacos.com/ ) on SnapChat.
• Create a campaign for Francesca’s (https://www.francescas.com/) on Twitter
• Create a campaign for Buttersweet Cupcakes (http://buttersweetcupcakes.com/ ) on Instagram.