1. Review the submissions your peers made in Post A. No need to provide them with feedback.
2. Select one of the trips. Consider the unique activities and experiences included in the trip agenda. If this trip were planned for tourists in general instead of for business leaders, identify and justify the segment of consumers you would focus your marketing efforts upon (besides people with sufficient income). Discuss how you would want to position this trip in consumers’ minds (i.e., how do you want them to think about this trip?) so that they would think it worth the time, money, and effort. Create a tagline/slogan that you think fits the positioning you are proposing which you could use to promote the trip.
3. Select a second peer’s trip, one to a different region of the world. Consider the unique activities and experiences included in that trip agenda. Identify and justify a different segment of consumers you would focus your marketing efforts upon for that trip (besides people with sufficient income). Discuss how you would want to position this trip in consumers’ minds (i.e., how do you want them to think about this trip?) so that they would think it worth the time, money, and effort. Create a tagline/slogan that you think fits the positioning you are proposing which you could use to promote the trip.
Post A
The proposed travel plans below are to give you an experience outside of your business trip and take time to enjoy what the country has to offer. The plan below will provide reservations to outdoor scenery and enjoy large, unique festivals, and explorer famous landmarks around the country. Welcome to Ireland.
Your Travel Itinerary to Ireland!
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Day 0 |
Arrival and start Local Exploration: Discover Dublin, Ireland through cruise canal, a daily pass allows you to hop-on and hop-off options and explore the various shopping and restaurant scenes around the city. |
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Day 1 |
The day will be filled with venturing around the capital city and attending the Dublin Bay Prawn Festival. |
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Day 2 |
Leave the city and go adventuring into the western side of the island to visit the UNESCO site: Cliffs of Moher. A unique five-mile-long cliff coastline recently declared a UNESCO Global Geopark. |
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Day 3 |
Return to the city and attend Ireland’s most famous festival: St Patrick’s Day in the original land of Green and traditional Irish music. Indulge in the great beer delights the Irish have to offer. |
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Day 4 |
After a long day, take a relaxing tour of The world-famous Guiness factory will not only provide a tour of a lifetime but also allow you to taste and bottle your own beer on the spot as a souvenir. |
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Day 5 |
Get ready to visit the historic side of Ireland and visit one of the oldest castles in the southern tip of the country in Cork, Ireland. Dating back to 1200 AD, Blarney castle is one of Ireland’s top visited sited. Built as a medieval stronghold, this has a legendary site visited by millions yearly. |
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Day 6 |
Sit down for a lunch with the one and only Conor McGregor! Laugh together with is enthusiastic personality and listen to his ventures in the octagon. |
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Day 7 |
Enjoy your last day with a calm and local cultural festival Ireland’s largest art festival and enjoy the dances, literature, and visual arts. The international event is visited by over 100 thousands of visitors. |
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Day 8 |
Travel Day (Return Home): As a surprise… Have the last breakfast at Ireland’s oldest pub dating back 1198! We hope you’ve enjoyed your time in Ireland. |
Trip Itinerary
Day 0: Arrival
Day 1: A trip by train to Mount Vesuvius. Mount Vesuvius is a volcano near the Bay of Naples in Italy. It has erupted more than 50 times. The most famous eruption took place in 79 AD, when the volcano buried the ancient Roman city of Pompeii under volcanic ash.
Day 2: You will experience the La Quintana, which is a medieval jousting tournament.
Day 3: Your day will begin with a one-day workshop that teaches you the craft of making jewelry. In this country, making jewelry dates back to ancient Rome.
Your day will end with Italy’s national dish: Ragu alla Bolognese. When this pasta dish is prepared authentically, it uses tagliatelle pasta.
Day 4: Pottery and ceramics have a rich Italian history, and today you will have the chance to make your very own piece after learning about the heritage of the trade in a one-day workshop.
Day 5: Wear something impressive today! You will be meeting Donatella Versace, who is an Italian fashion designer, businesswoman, and socialite.
Day 6: The Palio of Siena takes place today, and you will be in attendance. Enjoy this historic horse race as entrants compete to win a banner.
Day 7: Did you know Italy has over 4,000 miles of coastline? Today you will take a tour of some of the best spots from one of Itay’s most popular forms of transportation: boat.
Your night will end with Facaccia, which is a traditional Italian flatbread-like pizza. You can choose if you want it salty or sweet.
Day 8: Departure
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