University of Nebraska at Omaha Amazon Discussion Board

>Chapter 5: Purchasing and Supply Management Organization

• The role of organizational design
• Centralized versus de-centralized operations
• Future trends in supply chain management

>Chapter 6: Category Strategy Development

• The difference between category strategies and sourcing strategies
• The category strategy development process
• Types of category strategy outcomes
• Supply management transformation initiatives

>Wall Street Journal: “Amazon to Launch Its Own TVs in Push to Cement Itself in Living Rooms,” Link: com/articles/amazon-to-launch-television-lineup-in-push-to-cement-itself-in-living-rooms-11631192401?mod=djemCMOToday” rel=”noreferrer noopener” target=”_blank”>https://www.wsj.com/articles/amazon-to-launch-television-lineup-in-push-to-cement-itself-in-living-rooms-11631192401?mod=djemCMOToday (Links to an external site.)

Please review the assigned materials for answering the questions below.

Questions ————————————————————————————-

1. How will launching Fire TV sets likely influence the organizational purchasing and supply management (P/SM) organization for Amazon (See Exhibit 5.2)?
2. Describe how Porter’s Five Forces (Exhibit 6.10) can be used to create a Strategy Portfolio Matrix for Category Management (Exhibit 6.12) that Amazon can use to create a competitive advantage in the market for television sets.
3. Discuss how Amazon can manage “Supply Chain Transformation” (page 237) utilizing the stages of supply management strategy evolution (Exhibit 6.14).
4. Please provide an insightful question about category strategy development.