Sketchers management has asked you to use your July media plan as a base template
for all of the months in fiscal year (FY) 2021-22, which extends from July 2021 through
June 2022. This monthly database should be expanded to include Metro Radio
Dayparts and out-of-home (OOH) billboards in the top ten US metro areas. Although
these media data will be nationalized and added to the national media database, radio
and OOH will be flighted together, every other month, starting in August. The top ten
metro areas account for approximately 31.7 percent of US adults, or approximately 78.9
million individuals.
Management wants to see the detailed R&F report of the monthly combined national
and local media database (i.e., digital, TV, magazines, radio, and OOH combined), and
the FY 2021-22 flowchart with the R&F details of each of 12 months and all 12 months
combined.
University of Miami US National Top 10 Metros ADgile Media Planner Question

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