Implementation:
Provide detailed information for implementation on each of
– the 4 P’s (for tangible goods) or
– the 8 P’s (for service) or
the retailing mix (if the firm for the assignment is a retailer).
and how the target market will be served.
– Includes action steps, timing and responsibility for each key activity.
– Include an implementation timeline as an appendix.
More details regarding this section:
You must still provide a description of how your recommended alternative should be implemented
– Make sure you discuss each of the Ps (4Ps for manufacturing/products, 8Ps for services) and that your discussion is tailored to the type of business you are working with (e.g., B2B, service, etc.)
– Provide action steps, timing and responsibility for each key activity.
– Include an implementation time line in the appendix or prioritization of the tasks necessary to successfully implement your
recommended alternative.
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