Paper instructions
In part A, you must identify two (2) common mistakes business professionals make when designing subject lines and in part B, you will work to remove “being” verbs from your business communication writing. In general, removal of “being” verbs forces you to write in the active voice instead of the passive voice. And in business communication, active voice is typically preferred. Tell the reader who did what, clearly and concisely.
Part A: Subject lines
Subject lines are very important in business communication; yet professionals often write vague and/or poor subject lines.
Research common subject line mistakes online and write one paragraph for each common mistake (2 paragraphs total). Be sure to cite the url(s). Please make sure the post is paraphrased, not copied from the original source.
Discuss how the mistake causes business communication problems.
Within each paragraph for each mistake, provide an example of the mistake and then rewrite the subject line to improve it. You may make up details to a scenario if you wish.
Part B: Strong verb usage
Each of the following sentences is grammatically correct, but very poorly written for clear communication. Each sentence uses a weak verb (is, was, are, to be able to, have been, has been, will have been, can be, has been being, and so forth……). Your task is to rewrite each sentence so that you clearly communicate who did what and describe the action clearly without using a “being” verb. You should make up some details to ensure clarity.
Example: Each of you have been able to do well in your ability to be good workers.
Rewrite: Your hard work allowed XYZ Company to exceed its goals this quarter.
It is our expectation that this plan will be successful. (Hint: You must remove “is” and “be.” Removal of “this” is also recommended. Remember to find the clear subject. The most concise and clear sentence is 4 words long).
We will be able to expand our broad device portfolio to offer more products, services, and devices. (Hint: You should remove “be able to” and avoid “we” if possible by naming the organization.)
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