Instructions:
A. Please create a business plan for a new business or newly purchased existing business. Please feel free to use your own startup idea, a franchise purchase, or the purchase of another existing business
1) Cover Page and Table of Contents
1) Executive Summary: To be written last.
2) Industry, Target Customer, Competitor Analysis: Industry size, growth rate, trends, segments. Customer demographics and psychographics. Competitor strengths, weaknesses, products, future actions.
3) Product/Service Plan
4) Marketing Plan: Description of the product/service, credit and pricing policies, how the product/service will be advertised and promoted, selling and distribution approach
5) Operations and Development Plan: location/facilities/equipment decisions, insourcing vs. outsourcing. .
6) Critical Risks:
7) Offering: Describe how much money is needed and when via a 3 year sources and uses table
8) Appendix of Supporting Documents, including references of sources (Internet or otherwise) used.
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