University of Delaware Nonprofit Organization Communications Discussion

Brochure, one-page flyer, or electronic newsletter-write and design

Due April 14

Answer questions 1-6 below.

Then, write text for a brochure, one-page flyer, or electronic newsletter based on your corporation/company or nonprofit organization. Provide a rough layout to show format-headline, columns, photos, contact info, etc. Hint-photos, infographics can take up a fair amount of space and communicate more effectively than paragraphs of copy. Use the articles that you have written previously for copy ideas or articles in your eNewsletter.

For your brochure, flyer or eNewsletter list:

1. Who are you trying to reach-your audience, and why?
2. What do you want the piece to do-impress, entertain, sell, inform, educate?
3. Why did you select a flyer, brochure or eNewsletter to get your message across?
4. How can you repurpose the articles and copy that you have created to reach other audiences or to reinforce your message in other media?
5. What is your call to action-enroll today, call to get a 30% off coupon, limited offer, etc?
6. Don’t forget to include links in your eNewsletter.